Website Design

Rasteroids worked with Vectra Networks in designing their website vision. We designed a site that emphasized a colorful palette to match their identity colors and a simple menu navigation with purposeful call-to-action buttons. 

CUSTOM CONTENT MANAGEMENT SYSTEM

Creating content that the client could maintain and update easily and across many team members was key, all while maintaining design consistency.  Rasteroids developed a proprietary content management system built around modular UI components; a series of 25 reusable components were designed and databased with strict guidelines to ensure a uniform front-end design. Pages were built using these UI modules, enabling the marketing team to an endless number of unique but uniform pages.  

A series of custom Apps were built around news management, events management, resources and more.  The entire scope ties into Google Tag Manager and was built around the marketing requirements for SEO, including unique page buildout for video assets based on URL structure.  It was also important that certain areas tied directly into their HubSpot marketing efforts – custom integrations built to tie the website and HubSpot together seamlessly.

CONCLUSION

The result is a website that continues to grow with client needs and content, while maintaining the unified vision of the initial design.  Visit the project at vectra.ai.

PROJECT
- Full website design
- Front-end development
- Back-end development and HubSpot API Integration
- Completely custom CMS

DESIGN
- Design around corporate identity
- 25 module building blocks for site layout
- Fully modular design
- Create Pantone color palette for company use in web, print and media campaigns
- Additional marketing campaign and advertisement design

TECHNICAL
- HTML & CSS
- Custom front-end framework
- Adobe ColdFusion
- HubSpot Integration, Material Icons Integration, Google Tag Manager
- Fully custom CMS for page buildout
- 15 custom apps for Asset Management, News, Events & more